Canadian Plastic Cards is a printer of specialized Gift Cards

The Future for retailers is all in the cards – Canadian Plastic Cards is a printer and manufacturer of specialized Gift Cards and loyalty cards for retailers and member based businesses that want personalized gifts for their consumers and increased profits

Seth Asare, President of Canadian Plastic Cards understands that his business of providing plastic gift and membership cards ultimately boils down to customer service. He provides retailers and membership based businesses of every type with a growing marketing tool that attracts new customers, increases their average spend, increases brand recognition and offers choice for the end user. Customers today want much more choice and have more options than they did even five years ago.

If you are a retailer or membership based business the gift card is your next affordable marketing tool and investment. In 2002 a survey by the National Retail Federation found that gift cards are the most popular of gifts after clothing and books/CD’s. With the purchase of gift cards there are fewer customer returns and over 60% of customers purchase more than the value of the card. This is not exclusive to large drug store chains, gas stations or mega department stores. They do it because it works – the cards bring more revenue. Canadian Plastic Cards can create quality (and affordable) plastic gift cards for any sized business. You don’t have to be a spa, beauty salon, clothing store, fundraiser, garden centre, golf course, library, pet food store, fitness centre, shoe store to attract new customers, earn their loyalty and at the same time, give the customer what they want. If you have customers – preferably more than a few hundred, plastic gift cards are an option for you.

Canadian Plastic Cards knows the need for small to mid-sized retailers who rely on the consumer and general public to survive in the sea of mega box stores and chains who make business increasingly more competitive every day. Seth explains his service, “These days, to remain competitive and provide a professional looking business card no gift card order is too small for us to print, as it is invaluable when it will ultimately translate into revenues for the business owner or operator who is our client”. Canadian Plastic Cards professional staff will work closely to ensure their clients will provide a hassle free purchase or service whether for a frequency card, loyalty card, hotel key card, security card or ID (ideal for tracking and monitoring business)

It is not mere coincidence the gift card is the same size and generally same as a credit card or business card which ensures its durability. The consumer is now very comfortable with plastic. As a valuable marketing tool, the gift card can reflect the brand as well as offer a personalized product or service for the end user. The word “plastic” is almost a brand unto itself. What a novel concept – buying something you don’t have, or paying for a service that hasn’t been received. Strange that the consumer’s money is in someone else’s bank account, earning interest! Consumerism definitely has changed over the years.

Not all plastic cards are for services or products – they may be created to monitor membership, usage or ensure safety and security. Canadian Plastic Cards prints them all – particularly for the business or organization that doesn’t need thousands of cards created and printed. In fact, Canadian Plastic cards will produce quality plastic cards for quantities of as few as 500 at reasonable prices too! Card production services include encoding and bar coding, sequential numbering, embossing, pinning, scratch off panels, signature panels, 4 colour process, spot color Complete Graphic Design and Digital Prepress, High quality UV Offset printing, Magnetic Stripe Encoding, Thermal Printing, Smart Card Printing, I.D. Cards

Seth’s Trivia corner: Historically the gift card was a paper tender called a “Scrip” created as a substitute for money which was not legal tender often in the form of a credit and was often used in countries when legal currency was not available. It was also used against accrued wages earned by workers in remote coal or logging towns. The modern day gift card was introduced in Canada with the introduction of Canadian Tire money in 1958 by the wife of the company’s co-founder and first president, Muriel Billes.

Contact: Seth Asare Phone: 905-905-827-5243 or toll free 888-226-4213

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